About us

Norr & Co didn't start in a large studio or office. It began at home at the kitchen table - amidst baby cuddles, cold coffee cups, and the dream of creating something that really mattered.

When my little daughter was born, I discovered how difficult it was to find children's clothes that were soft, beautiful and made to last. I missed clothes that reminded me of my own childhood: warm colors, timeless cuts and fabrics that became even more beautiful with use. Clothes that could be passed down, and that carried little stories in the seams.

And right there, in the quiet chaos of baby coziness and entrepreneurial aspirations, the idea for Norr & Co was born.

Little Norr - the little bear with a big place in our hearts🐻

At the very beginning I started drawing a little bear. He was really just supposed to be a sketch, but he became so much more.

Little Norr became our mascot - a little friend who always sees the world with curiosity and warmth. He represents the security we want our children to feel, and the memories we want to create.

He follows us in the design work, in the color choices, and in the story we build. Norr & Co is not just clothes - it's a small world where Little Norr lives.

Nordic, nostalgic and lasting🌲

We design garments inspired by the nature around us, childhood memories from the 70s, 80s and 90s and the Nordic tranquility we carry with us.

With us you will not find mass-produced or "use and throw away" products.

We believe in:

🍁quality over quantity

🧵Timeless cuts that can be inherited

🧸 soft garments that children will also want to sleep in

✨ clothes that make you feel safe

Childhood passes quickly - but memories last.

From our home to theirs

Every garment at Norr & Co is developed with care, thoughtfulness and a touch of nostalgia. We want to create clothes that make everyday life a little easier for parents, and a little softer for children.

We are not just a clothing brand. We are a small universe - created for small moments that last.

Welcome to the Norr & Co family. We are so happy you are here🧸✨